by 10 Best Digital
Marketing skills
1. Video Marketing
Video continues to take the internet by storm and this isn’t about to stop. Customers love videos, particularly on social media, and 8 out of 10 people have purchased after watching a brand’s video. For marketers, 93% who use video say it’s an important part of their strategy and 87% report it gives them a positive Return on Investment (ROI) according to The State of Video Marketing research.
Bear in mind that these are loose statistics that will vary depending on who you ask, but the point is that most statistics point to much higher conversion, engagement, and higher SEO rankings when it comes to video.What makes it so engaging? Because it’s personal and relevant. When people can see your face (or the face of the person promoting the brand), they are more likely to trust your business. It’s also wonderfully versatile content to use across different platforms. Just think about the success of Instagram and the rapid rise of TikTok!
Digital marketing professionals don’t have to know everything about video production. However, knowing how to make videos without hiring a professional is a good place to start. There are some great tools to help you do that such as Camtasia or an AI tool like CapCut. And if you have some training in this area and love it, your skills will never be wasted as video will always be in demand.
2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Search Engine Optimization (SEO) is key to all levels of digital marketing and anyone going into the field must have a basic handle on it. You can leave the highly technical, back-end stuff to the more technical people on the team, but knowing how SEO works and a solid understanding of best practices and content optimization is crucial for running a successful digital marketing campaign. This is even more true as AI technology, such as Google’s Search Generative Experience, changes the landscape.
SEM currently in high demand is search engine marketing (SEM). With more and more businesses moving online, mastering SEM can open up exciting job opportunities and help you build a successful future in this dynamic field. Let me help you discover the best resources and strategies to develop your SEM skills and stay ahead of the game!
3.Data & Analytics
Analytics plays a central role in digital marketing, regardless of the specific area you specialize in. Tools such as Google Analytics make it easy to monitor and report on data, but the challenge lies in how to gather and utilize this information to improve your understanding of consumer behavior. By doing so, you can develop solutions that drive traffic and conversions.
Even small businesses generate vast amounts of data that need to be tracked, and successful digital marketers must know how to analyze and utilize this data. Companies are always seeking individuals who can not only interpret data through their technical marketing skills but also extract valuable insights that can enhance future marketing strategies. If you can demonstrate innovative ways to leverage customer data to achieve campaign success, you will become a valuable asset in this industry.
Remember, you are not limited to using Google Analytics only. Consider exploring other analytics platforms to find one that best suits your needs.
4.Content Marketing
Content marketing is a vital component of digital marketing and will remain important regardless of changing circumstances. However, content marketing is a complex and demanding task in itself. It requires creating top-quality, SEO-friendly content for multiple platforms and developing an effective content strategy to attract and convert audiences, which involves knowing the best ways to utilize AI technologies like ChatGPT.
Moreover, content can take many forms, from videos to social media posts, emails, web content, blogs, e-books, whitepapers, and more. You also need to have a good understanding of social media marketing since content plays a vital role in social platforms.
5. Understand Design Thinking & Planning
Design thinking is an approach to problem-solving that prioritizes the user’s perspective. It encourages us to think in a human-centered way when addressing complex problems. The Interaction Design Foundation outlines five key phases of this process: empathize, define, ideate, prototype, and test. This approach is effective because it places great emphasis on the user experience, which is crucial for digital marketing success.
One of the unique aspects of the design thinking approach is that it can be non-linear. This means that you might find yourself returning to earlier phases to reconsider ideas even after reaching the testing phase. Designers and developers often employ this approach, so having a solid understanding of it can help you stand out on your marketing resume and apply it when appropriate.
6. Email marketing
Email is a crucial tool for marketers, especially since the demise of cookies. With first-party data becoming more important than ever, email helps you communicate with a captive audience and deliver personalized messages through segmentation and workflows.
There are several excellent email tools available, such as MailChimp and Marketo. So, it’s essential to familiarize yourself with them and learn how to use them effectively. Keeping your contacts organized in lists is also crucial. For instance, if you run a paid social media campaign, create a list of contacts to target them with similar information or messaging.
Triggered workflows are equally important as you can use automation to send relevant messages at regular intervals to re-engage prospects or customers.
7.Social Media Marketing
As a marketer, it is crucial to have a good understanding of social media marketing. It is more complex than creating a post and sharing it. The content you create should be relevant, targeted, and eye-catching enough to make people stop scrolling and click. It is also important to understand the strengths of each platform and whether it will suit your target audience.
For instance, if you are a fitness brand that targets customers between the ages of 20-30, TikTok may help to drive brand awareness. You can post a video of customers at a fitness class or a promotional video showcasing what you offer. On the other hand, if you supply computers to the B2B sector, LinkedIn could help you make connections and engage in niche groups that can grow your business.
It all comes down to knowing your audience, creating content that resonates with them, and utilizing the right social media platforms.
8. Be Tech Savvy
To excel in the digital marketing industry, it’s essential to have a good grasp of technology. Therefore, you must learn Martech and familiarize yourself with commonly used software and tactics such as audience listening tools or SEM. If you are a digital native or Gen-Zer, it might come naturally to you. However, if you belong to an older generation, you might want to take some time to learn specific technologies.
Additionally, it can be beneficial to understand the technical skills required for marketing. You should learn the basics of web coding, use Content Management Systems (CMS), and understand AI tools and data privacy issues.
9.Be Persuasive
A great digital marketing leader should have both great people skills and the ability to merge analytical thinking with creative problem-solving. This skill set will allow them to come up with innovative marketing campaigns that can drive businesses forward.
One of the important aspects of their leadership is to have excellent persuading and influencing skills. Can they persuade someone to purchase a product? Can they convince other team leaders that their idea is the best?
This isn’t about arguing. It’s about having the confidence that comes with knowing what you’re doing and being able to demonstrate it effectively.
10.Highlight Your Unusual Skills10
As a digital marketer, possessing soft skills such as curiosity, versatility, forward-thinking, business-focus, and strategy-centered approach is essential. However, the digital marketing industry has room for all kinds of personalities and skill sets. Therefore, it’s important to leverage your unique personality and skillset to stay competitive in the industry.
For instance, having someone with exceptional talent in both SEO strategy and management or having a computing science degree along with a passion for social media is rare. Hence, never hesitate to use your strengths to your advantage.
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